Nudging has been all the rage since Richard Thaler introduced the concept some years ago… and the British and American government started their ‘nudge units’ to encourage citizens to make better decisions. In this article Thaler presents examples of how nudging is also used for less noble purposes.
http://www.nytimes.com/2015/11/01/upshot/the-power-of-nudges-for-good-and-bad.html?_r=0
Anthony Freda