Competing against luck

Clayton Christensen gives a lecture on his new book; the key point is: Focus on what problem you are solving for the customer; not what your product can do, or what you can offer. His example from McDonalds is: What problem does their Milkshake solve: answer: a snack...

Ethical analysis is an increasingly important competence

As I am running a couple of workshops in the Msc. ethics course at BI this fall; I am reminded of how the subject is becoming an increasingly important; as the world is changing ever faster, throwing up questions we do not have a set “common sense” answer...

How to network with purpose mutual effect

As with so many activities, networking is a craft to be learnt. If done well..  It benefit both you and your network.. Here are some advice from a leading researcher in the field. For  network to have value, it needs to have relevant and potentially strategically...

Understanding the American demographic

Sitting safely in Norway, reading about the American election in various major global news outlets, it is hard to understand how Trump won the GOP primary, let alone is head to head with Clinton in the race for the Whitehouse. Clearly, there is something I have not...