Robert Cialdini presents his six principles
Learn the Six Key Principles of Persuasion
Science Of Persuasion
http://www.influenceatwork.com This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini's groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).